Digital Marketing Training Course Content
Level 1 – Digital Marketing Intro
Intro To Digital Marketing
Levels Of Digital Marketing
Why Digital Marketing Buzz
Opportunities In India & Growth Projection
Level 2 – Planning Digital Marketing Campaign
What is Business Objective
Role Of Business Objective In Digital Marketing
Use Cases Of Business Objective
Level 3 – Content Writing
Basic Guidelines Of Article Writing
Difference Between Article Writing & Website Content Writing
Assignments On Article Writing
Level 4 – Graphic Designing
Impact Of Graphics In Digital World
Understanding The Working Of Canva
Logo Design
Level 5 – Hands On Assignments On Canva
Creating Various Graphic Designs For Various Digital Platforms
Level 6 – Basic Terminology Of Digital Marketing
What Is Keyword
Types Of Keywords
What Is Website
Types of Websites
Nomenclature Of Digital Marketing – Snippets, SERP, Key Metrics DA,PA,LPS etc..
Level 7 – Keyword Research
What is keyword Research ?
Guidelines Of Parameter Selection Of Keyword Research
Tools Used For Keyword Research
Live Exercise : Keyword Research On Various Tools
Level 8 – Website Building
Website Wireframe/ SILO structure
Basics of Website Building
Why A Content Management System ( CMS )
Plugins Setup
Page Setup
UI Enhancement Using Elementor
Additional CSS
Level 9 – Introduction To SEO
What is a Search Engine?
How a Search Engine works?
SERP Exploration
Algorithms for Search Engine
Introduction to basic Ranking Factors
Level 10 – Keyword Research & Implementation
Introduction to Keywords
Importance of Keywords
Types of Keywords
Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
Best practices to shortlist keywords based on Business Objective
Tools for Keyword Research
Live Exercise: Keyword Research using various Tools
Level 11 – SEO Content Writing
Writing Content as per SEO
SEO Content Penalties
How to Recover if site got penalized
Live Exercise: Writing content
Level 12 – On Page SEO
Basic HTML Tags Introduction
Hierarchy of Header Tags
Optimizing Header Tags
Anchor Tags Optimization
Alt Tag Optimization
Level 13 – On Page SEO {Snippets}
What do you mean Snippet
Types of Snippets
Optimizing your Snippets to get more Traffic to your website
Live Exercise: Creating Snippets for the Published content
Level 14 – Search Engine Visibility
What is a SiteMap?
Types of Sitemaps
.xml Sitemap
HTML Sitemap
Generating SiteMap
Submissions of SiteMap to Webmaster
Level 15 – Website Working Analysis
What is Google Search Console?
Importance of Search Console
Analyzing the Website data
Live Exercise: Connecting your Website with Search Console and getting the Insights
Level 16 – Off Page SEO { Link Building }
What is Link Building?
Why is Link Building important?
Types of Link Building
Level 17 – Off Page SEO { Link Analysis }
Reasons of Analyzing a Competitor in Digital Marketing
Extracting the Competitor backlinks
Live Exercise: Backlink submissions using Competitor links
Level 18 – Local SEO
What is Local SEO
Importance of Local SEO
Listing the business on Search Engines
Creation of Business Listing on Google
Importance of NAP
Building the backlinks to the listed business on Google
Live Exercise: Google My Business Page Creation
Level 19 – Advanced SEO
What is Internal Linking
Power of Internal Linking
What do you mean by Schema on Google?
Schema Setup for Google Snippets
Validating the Snippet code on Google Publishers tool
Level 20 – Intro To Search Engine Marketing
What is Search Engine Marketing
Difference between SEM & SEO
Platforms Of SEM
Why SEM Is Important For Running A Business
Push v/s Pull Marketing
Role Of User Intent In Paid Marketing
Level 21 – Intro To Google Ads
Types Of Google Ads
Use Cases Of Each Types
Which Mode Of Google Ads Is the Best for Businesses
Conversion Tracking Code Setup
Level 22 – Search Ads – Part 1
Campaign Setup Basics
Location Targeting
Ad Groups and Its importance In A Campaign
Extensions
Match Types
Bidding Strategies
Search Ads – Part 2
Analysing Search Terms
Ad Preview & Diagnosis
Negative Keywords
Demographics Adjustment
Extensions
Adjusting Locations
Advanced Bidding Adjustments
Live Exercise : Adjusting
Search Ads – Optimisation Of Ads
Best Practices Of Writing Ads
Effect Of Relevant Keywords On CPC
Dynamic Keyword Insertion
Level 23 – Display Ads- Part I
Creation of Smart Display Campaign
Creation of Standard Display Campaign
Creation of Gmail Campaign
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in-market, affinity,remarketing ]
Display Ads- Part II
Keyword Targeting
Topic Targeting
Placement Targeting
Creation of responsive Ad Copy
Headline & Description Copywriting
Use of CTA Buttons
Use of custom Colors
Optimizing Landing Page
Level 24 – Video Ads- Part I
Creation of In-stream Skippable Ads
Creation of Video Discovery Ads
Creation of Bumper Ads
Creation of non-skippable instream Ads
Creation of Outstream Ads
Video Ads- Part II
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in-market, affinity ]
Keyword Targeting
Topic Targeting
Placement Targeting
Video Ads- Part III
Frequency Capping Setup
Conversion Tracking Code Setup
Remarketing Audience Setup
Level 25 – Search Ads- Advanced Topics
Conversion Tracking Code Setup
Audience Creation
Remarketing List Setup
Custom URL Parameters
Policy Manager & Billing Settings
Level 26 – Social Media
What is Social Media?
History of Social Media
Importance of social media
Marketing Opportunities through social media
Various types of Advertising through Social Media{ Platforms }
Level 27 – Facebook
Why Facebook is Important for Marketing?
Various Account Levels in Facebook
Page
Group
Profile
Creating a Facebook Page
Optimization of Facebook Page
Facebook Page Insights
Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
Marketing Ways on Facebook Platform
Setting Up a Facebook Campaign
Various Marketing Goals To the Successful Business
Targeting the Specific Audience on Facebook Platform
Installation of Facebook Pixel Code into the Website
Remarketing With Facebook for the Potential Audience
Getting the Insights from the Campaigns.
Level 28 – LinkedIn
Why LinkedIn is Important for Marketing?
Various Account Levels in LinkedIn
Profile
Group
Page
Creating a Business Page on LinkedIn
Optimization of LinkedIn Page
LinkedIn Page Insights
Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
Marketing Ways on LinkedIn Platform
Setting Up a LinkedIn Campaign
Policies of LinkedIn to Start Marketing
Various Marketing Goals To the Successful Business
Targeting the Specific Audience on LinkedIn Platform
Installation of LinkedIn Pixel Code into the Website
Remarketing With LinkedIn for the Potential Audience
Getting the Insights from the Campaigns.
Level 29 – Twitter
Why Twitter Is Important for Marketing?
Creating a Twitter Account ( Business )
Optimization of Twitter Account
Twitter Account Insights
Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
Marketing Ways on Twitter Platform
Setting Up a Twitter Campaign
Various Marketing Goals To the Successful Business
Targeting the Specific Audience on Twitter Platform
Installation of Twitter Pixel Code into the Website
Remarketing With Twitter for the Potential Audience
Getting the Insights from the Campaigns.
Level 30 – Instagram
Why Instagram Is Important for Marketing?
Creating a Instagram Account ( Business )
Optimization of Instagram Account
Instagram Account Insights
Various Content Ideas for Daily Postings
Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
Video Marketing Introduction
Level 31 – Fundamentals Of YouTube Pages And Best Practices
How to Upload a video on YouTube Channel
Checklist for Uploading a Video
Various Tools For Extracting the Video Tags of Competitors Videos
Live Exercise: Uploading a Video with the Checklist Provided in session
Level 32 – YouTube Channel Beautification
Customization of YouTube wall & Channel
Best Practices to get more Viewers and Subscribers
Creation of Playlists and placing them on the YouTube Wall
Unlocking the Various Features of YouTube for the Channel Created
Live Exercise: Creating Playlists
Level 33 – YouTube Analytics
Tracking the Performance of your YouTube Channel
Various Factors to improve the quality of videos using the Insights of Channel
Understanding the Sources for the videos to target your audience
Live Exercise: Analyzing the Insights from the videos uploaded
Level 34 – YouTube Monetization
Can we Earn Money using YouTube?
Monetization
What is the Eligibility Criteria for Earning Money on YouTube?
Becoming a Partner for YouTube in Order to Monetize
Creation of Adsense Account
Linking the YouTube Channel with Adsense Account
Level 35 – Email Marketing Levels
Importance of Email Marketing
Organizing Mailing List
How to Avoid Spam & being Blacklisted
A/B Testing
Automation of Emails
Types Of Email Campaigns
How to engage New Users
Email marketing tools & metrics
Live Exercise: Email Marketing & List Creation
Level 36 – Affiliate Marketing
What is Affiliate Marketing?
How Affiliate Marketing Tracking works
How to find Affiliate Marketing services / products to promote
What are Affiliate Networks
Affiliate Marketing Tools & Plugins
Affiliate Marketing Bidding Strategies
Affiliate Marketing Tips to increase earnings
Level 37 – Resume Building
Mock Interview Sessions
Resume Building
Building a strong LinkedIn profile to shortlist.
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